PAWFY Privacy Policy
Updated and Effective Date: April 22, 2026
Silver Pond Digital Culture Co., Ltd. (hereinafter referred to as "we," "us," or "our"), the operator of PAWFY, respects your concerns about privacy and values our relationship with you.
When you visit the store (hereinafter referred to as the "Store") established by us through the authorization of our SaaS service provider, SHOPLINE (hereinafter referred to as "SHOPLINE"), we may collect, process, and utilize personal data related to you (including your employees and/or representatives, or persons acting on your behalf). If you visit or make a purchase at the Store, we may also collect, process, and utilize your personal data. We are fully aware of the importance of personal data to you, and we are committed to ensuring the integrity and security of the Store. This Privacy Policy describes the types of personal data we collect, how we use this information, with whom we share it, and the choices available to you regarding our use of this information.
This Privacy Policy will help you understand the following:
What We Collect
Information You Provide
How We Use Personal Data
How We Use "Cookies" and Other Similar Tracking Technologies
How We Process, Share, Transfer, and Disclose Personal Data
Your Rights and Choices
How We Protect Personal Data
How to Update This Privacy Policy
How to Contact Us
1. What We Collect
We may obtain personal data about you from various sources. We may collect this information when you visit our Store, use our social media/social networking pages (or related stores or corresponding applications, such as Facebook or Instagram). Our products are sold in many department stores or other types of physical retail outlets. If you have joined our Store membership, relevant records will also be collected when you purchase goods at physical stores. When you visit the Store or our social media pages, we may also collect certain information about your device or usage through automated means or technologies such as cookies, web server logs, and web beacons.
Categories of Information Provided by You
The categories of personal data collected by the Store may include:
Identification: (1) Individual identifiers (e.g., member's name, address, telephone number, email, etc.); (2) Financial identifiers (e.g., credit card or financial institution account information, etc.); (3) Identifiers in government data (e.g., ID number, uniform certificate number, tax identification number, passport number, etc.).
Personal Characteristics: Personal descriptions (e.g., gender, date of birth, sizes, etc.).
Social Situation: (1) Housing and facilities (e.g., residential address, etc.); (2) Property (e.g., movable property owned or with other rights, etc.); (3) Immigration status (e.g., passport, work permit, residency documents, etc.); (4) Lifestyle (e.g., types of consumer products used and service details, etc.); (5) Memberships in charities or other groups (e.g., participation records in associations, clubs, or other voluntary groups, etc.).
2. Information You Provide
You may choose to provide personal data to us in various ways, such as when you register on our Store, make a purchase, or interact via our social media. The types of personal data you may provide (as applicable) include:
Contact information (e.g., name, postal address, email address, mobile or other phone number, mobile service provider);
Age and date of birth;
Gender and preferred language;
Username and password;
Payment information (e.g., payment card number, expiration date, shipping address, and billing address);
Purchase history;
Product preferences and preferred communication channels;
Content provided by you (e.g., photos, videos, reviews, articles, survey responses, and comments);
Information provided when visiting our social media pages (e.g., name, profile picture, likes, location, friend list, and other information described on the social media registration page, or geolocation details when using our mobile applications);
Device identifiers (e.g., MAC address, IP address, or other online identifiers).
Providing your personal data is voluntary; however, if you choose not to provide it, certain services and promotions may not be available to you.
Why We Collect Your Personal Data
The specific purposes for which the Store collects personal data are to provide you with goods or services, including but not limited to: (1) Consumer and customer management and services; (2) Consumer protection; (3) Online shopping and other e-commerce services; (4) Identity verification (e.g., protection against fraud and crime); (5) Dispute resolution (including consumer disputes and intellectual property disputes); (6) Enhancing transaction security; (7) Debt collection; (8) Notifying you of business opportunities, products, services, and updates; (9) Detecting and protecting against errors, fraud, or other criminal activities and monitoring compliance risks; (10) Investigating potential illegal acts against personal/property safety or breach of contract; (11) Fulfilling Terms and Conditions and Return/Exchange Policies; (12) Actions required by law; and (13) Other purposes for which your consent is obtained at the time of collection.
3. How We Use Personal Data
We may use the information you provide for the following purposes:
Sending promotional content or other communications;
Providing requested information and services;
Contacting you to follow up on or confirm orders, appointments, returns, or refunds, and sending other non-marketing communications;
Processing your payments and/or transactions;
Creating and managing your account, including access to purchase history;
Responding to inquiries;
Customizing advertisements on our Store, social media, and elsewhere based on your interests and history;
Communicating regarding special events, contests, sweepstakes, surveys, and other offers;
Operating and communicating regarding our social networks or mobile applications;
Operating, evaluating, and improving our business (including developing new products, enhancing services, managing communications, market research, data analysis, and accounting/auditing functions);
Complying with applicable legal requirements, industry standards, and our policies;
Performing data cleansing, linking, or merging records internally or through service providers to ensure accuracy.
We may also use the information in other ways, for which we will provide specific notice at the time of collection.
Direct Marketing:
If you provide personal data, we intend to use it for direct marketing purposes to promote our goods and services. We will confirm your willingness to receive such messages upon the first communication. You may opt-out at the first instance or at any time thereafter.
Direct marketing communications may be sent via various channels, including phone, mail, email, SMS, mobile apps, web apps, and social media. If you do not wish for us to use your data for direct marketing, you may opt-out following the procedures in the "Your Rights and Choices" section. We will stop using your data for such purposes free of charge upon request. Our direct marketing practices comply with the Personal Data Protection Act of the Republic of China (Taiwan).
4. How We Use "Cookies" and Other Similar Tracking Technologies
(1) What are "Cookies"?
Cookies are small files stored on your computer, phone, or smart device by a store server when you log in or browse. They usually contain identifiers, store names, and some numbers and characters. Cookies allow the Store to recognize your browser and may store user preferences.
(2) How We Use "Cookies"
We use cookies to collect device models, operating systems, device identifiers, and IP addresses, and to cache browsing and click information. This allows us to recognize you, optimize user-friendliness, and adjust the Store to your needs. SHOPLINE-established stores use cookies to recognize existing users or members without requiring re-authentication on every page.
(3) How to Manage "Cookies"
You can manage or delete cookies through your browser settings (e.g., "Do Not Track" requests). Disabling cookies may affect the functionality of certain features. Instructions for major browsers:
Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
Internet Explorer: https://support.microsoft.com/en-us/help/260971/description-of-cookies
Safari (Desktop): https://support.apple.com/kb/PH5042?locale=en_US
Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer?redirectlocale=en-US&redirectslug=Cookies
Opera: https://www.opera.com/zh-cn/help
5. How We Process, Share, Transfer, and Disclose Personal Data
(1) Processing and Utilization
Certain functions may be provided by third-party partners (e.g., technical service providers). For example, third-party payment companies process credit card info for billing, and SHOPLINE facilitates "Know Your Customer" (KYC) and risk management. We sign confidentiality agreements with these providers to ensure data is handled according to our requirements and this policy.
(2) Sharing
We will not share personal data with third parties except:
With your prior explicit authorization or consent;
In compliance with legal obligations, national security, or public interest;
To protect the life or property of you or others when consent is difficult to obtain;
When data is publicly disclosed by you or collected from legal public sources;
Sharing with SHOPLINE and its affiliates to provide products/services, resolve account issues, and ensure safety.
(3) Transfer
We do not transfer control of personal data to third parties except in cases of:
Your explicit request/consent;
Legal obligations or national security;
Acquisitions, mergers, reorganizations, or bankruptcy (where the successor entity continues to fulfill these obligations).
(4) Public Disclosure
We do not disclose your personal data to the public unless required by agreement or applicable laws.
6. Minors
This Store is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at the address below to request deletion.
7. Your Rights and Choices
We offer you choices regarding how we use your information:
Email Opt-out: Click the "unsubscribe" link in marketing emails or contact us at {Insert Store's CS Email}.
SMS Opt-out: Contact us to request removal from SMS lists.
Social Network Opt-out: Follow instructions within the social network (e.g., Facebook Help Center) to remove our applications.
Geolocation: Adjust location service settings on your mobile device.
Withdrawal of Consent: You may withdraw consent at any time for legal reasons, though this may limit access to certain services.
Access, Update, and Modification: You have the right to access your data, correct inaccuracies, or request deletion. We may verify your identity before granting access. Contact us at {Insert Store's CS Email} or our Data Protection Officer.
8. How We Protect Personal Data
We maintain administrative, technical, and physical safeguards to protect your personal data from unauthorized destruction, loss, alteration, access, or use. However, no system is perfectly secure, and we cannot guarantee absolute security during transmission or on your mobile device. For details on how SHOPLINE protects data, please refer to the SHOPLINE Privacy Policy.
9. How to Update This Privacy Policy
This Privacy Policy may be updated periodically without prior notice. We will post a prominent notice on our Store to notify you of significant changes and indicate the latest update at the top.
10. How to Contact Us
If you have any questions or comments about this Privacy Policy, or if you would like us to update your information or preferences, please contact us via email at: {Insert Store's CS Email}.
April 22, 2026
